Launched in February of 2016, Being for Instagram was the first ever product that let users take a step out of their shoes and discover what Instagram looked like through someone else's eyes. From their closest friends to favorite celebrities, users were able to discover new content in a unique and immersive manner never before available.

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Upon launch, Being quickly gained international attention, being featured as a Best New App on the App Store in 92 countries, gaining 50,000 downloads in one week, and being covered by top news and entertainment publications in the US.

 

Read "7 Days of 'Being' - The week I launched an app, was featured by Apple, gained 50,000 downloads, and was banned by Instagram."

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Read Adam's Medium post on the conception & development of Being.